Twitter Engagement in Media Organizations: The Case of the Greek National Broadcasting Corporation

A key parameter in the strategy of news organizations remains the exploitation of factors (such as post time and post type) that enhance the engagement level within online communities on social media. The purpose of this paper is to examine the relationship between post time and post type in correla...

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Bibliographic Details
Main Authors: Styliani Antonakopoulou, Andreas Veglis
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/3/1/6