PROMOTING TOURIST DESTINATIONS THROUGH SPORT EVENTS. THE CASE OF BRAŞOV

PROMOTING TOURIST DESTINATIONS THROUGH SPORT EVENTS. THE CASE OF BRAŞOV

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Sport event tourism is a huge and growing global industry with important economic implications for both the sport, the event and the impact of travel and tourism related benefits on host destinations. A primary function of a sport event is to provide the host community with an opportunity to secure...

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Bibliographic Details
Main Authors: Ana ISPAS, Adina Nicoleta CANDREA
Format: Article
Language:English
Published: Universitatii Suceava 2010-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Sport event
Marketing
Brand
Destination image
Attributes
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/82

Internet

http://revistadeturism.ro/index.php/rdt/article/view/82

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