Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta Позиционирование лечебно-оздоровительных учреждений Автономной Республики Крым в курортной зоне Большая Ялта

Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta Позиционирование лечебно-оздоровительных учреждений Автономной Республики Крым в курортной зоне Большая Ялта

The article considers the essence of the process of positioning as one of the most important components of marketing strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and recreation institutions of the Autonomous Republic of Crimea...

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Bibliographic Details
Main Authors: Khaustova Viktoriya Ye., Gorbatova Yevgeniya. F.
Format: Article
Language:English
Published: PH "INZHEK" 2011-02-01
Series:Problemi Ekonomiki
Subjects:
health and recreation institutions
marketing
positioning
Autonomous Republic of Crimea
Great Yalta
лечебно-оздоровительные учреждения
маркетинг
позиционирование
Автономная Республика Крым
Большая Ялта
Online Access:http://www.problecon.com/pdf/2011/2_0/47_54.pdf

Internet

http://www.problecon.com/pdf/2011/2_0/47_54.pdf

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