The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

This study delves into the effectiveness of digital marketing strategies in promoting local agricultural and food products in Romania, certified with European Union quality schemes. By examining consumer profiles, preferences, and their awareness of EU quality labels, the research uncovers the motiv...

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Bibliographic Details
Main Authors: Alexandra-Ioana Glogovețan, Cristina Bianca Pocol
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Foods
Subjects:
protected designation of origin (PDO)
protected geographical indication (PGI)
traditional specialty guaranteed (TSG)
Romanian consumers
cluster analysis
segmentation
Online Access:https://www.mdpi.com/2304-8158/13/6/970

Internet

https://www.mdpi.com/2304-8158/13/6/970

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