Key competitiveness of Indonesian small wooden furniture business

Small wooden furniture businesses in East Indonesia feel pressure from the furniture businesses of the West Indonesia, in particular from Jepara, due to a fierce international rivalry. The study is intended to analyze the effect of market orientation and entrepreneurial orientation on competitivenes...

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Bibliographic Details
Main Authors: Jusni Jusni, Andi Aswan, Muhammad Hakimi Mohd Shafiai, Gunawan Baharuddin, Riandha Ridho Hafizh Thaha
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-01-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17664/IM_2023_01_Jusni.pdf