Die Paronomasie als werbestilistisches Element – Zur gefühlten Inflation einer rhetorischen Figur
Paronomasias are as rhetorical figures of repetition intentional combinations of at least similar, at best, equal, semantically and/or etymology but different words, the similarity in sound and/or writing is justified. Given the inflation of "Wau, ist das günstig", "MyTaxi holt dich a...
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| Format: | Article |
| Language: | deu |
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Bern Open Publishing
2012-05-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/7969 |