Formation of Complex Value of Enterprise Based on Digital Marketing: The Theoretical Aspects

The purpose of the article is a theoretical substantiation of the process of forming the complex value of an enterprise based on digital marketing in the current conditions of economic management. According to the results of the carried out study, it was found that it is necessary to generalize the...

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Bibliographic Details
Main Author: Kononov Oleksandr I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2022-12-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2022-12_0-pages-250_257.pdf