Determinants affecting online shopping consumers’ satisfaction and repurchase intention: Evidence from Vietnam
E-commerce has altered how people purchase because of the growth of the internet. Nowadays, customers prefer shopping online rather than visiting physical stores. The goal of this study is to research the factors influencing online consumers’ satisfaction and repurchase intention in Vietnam. This st...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2023-03-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17768/IM_2023_01_Cuong.pdf |