THE EVALUATION OF TOURISM DESTINATION BRAND EQUITY FROM THE FEMALE TOURIST'S PERSPECTIVES (STUDY OF 16 CITIES IN IRAN)
Despite the surge in interest in research on tourism destinations, little attention has been paid to investigating and comparing destination brand equity that implies conceptualizing how tourists evaluate a destination brand is complex. This study examined empirical information to compare and identi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2018-01-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/222_Kazemi.pdf |