The Effect of Interaction and Product Quality on Customer Satisfaction: Multi-Group Structural Equation Modelling
The aim of this article is to investigate the differences in the effect of personal interaction quality and product quality on customer satisfaction between supermarkets and discount markets. To evaluate the data and test the measurement and structural invariance, multi-group structural equation mod...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2022-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/412451 |