Exploring the Success Factors of Content Creation on Instagram: A Qualitative Approach

Purpose: To identify the success factors of content creation on Instagram based on the content characteristics, creator and effectiveness indicators. Method: The current research has been conducted by applying the thematic analysis method and the exploratory approach through analyzing the users'...

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Bibliographic Details
Main Authors: Fatemeh Tghipanahi, Mohsen Nowkarizi, Mohammad Hossein Dayyani
Format: Article
Language:fas
Published: Iran Public Libraries Foundation 2019-12-01
Series:تحقیقات اطلاع‌رسانی و کتابخانه‌های عمومی
Subjects:
Online Access:http://publij.ir/article-1-1998-en.pdf