The effect of hotel brand value dimensions on brand perspective and brand retention desirability to reuse leisure services with the aim of moderating brand performance (Case study: hotel customers in Semnan)
The purpose of this study is to investigate the effect of hotel brand value dimensions on brand perspective and brand retention desirability to reuse welfare services with the aim of moderating brand performance among hotel customers in Semnan city. To answer the research question and test the relev...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2019-06-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_181403_d41d8cd98f00b204e9800998ecf8427e.pdf |