World-modelling in advertising discourse: pragmatic aspects
<p>The article is dedicated to world-modelling in commercial advertising. The author draws on European and Russian cognitive-discursive theories, which emphasize the importance of studying discourse in terms of mental representations and sets out the basics of World Modelling Theory. The named...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2019-07-01
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| Series: | Calidoscópio |
| Online Access: | http://revistas.unisinos.br/index.php/calidoscopio/article/view/17202 |