Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts

This article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emp...

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Main Author: Vincentziu PUSCASU
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2023-08-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
Online Access:http://eia.feaa.ugal.ro/images/eia/2023_2/Puscasu.pdf
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author Vincentziu PUSCASU
author_facet Vincentziu PUSCASU
author_sort Vincentziu PUSCASU
collection DOAJ
description This article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emphasizes the importance of considering students both as clients and as inputs/outputs of the didactical approach. The article proposes six pillars for an effective marketing discourse in academic institutions: the connection between artistic education and the art market, the establishment of a commercial art gallery, the creation of an exhibition laboratory, the identification and marketing of student success stories, the development of an institutional brand, and the adaptation of content and student-centered approaches. The study also discusses the need for in-person interactions and the utilization of online platforms to enhance visibility and engagement. Furthermore, it highlights the significance of understanding students` interests and involving pre-university teachers in the promotional process. The article concludes by emphasizing the importance of an efficient marketing strategy to attract potential candidates and foster institutional growth in artistic education.
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spelling doaj.art-1e435f382ef34d2d913a4ce17f3680892023-09-01T11:47:01ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04092023-08-0129210110810.35219/eai15840409343Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of ArtsVincentziu PUSCASU0Dunarea de Jos University of Galati, RomaniaThis article presents a case study on how to configure a promotional campaign that would benefit the Faculty of Arts at Dunărea de Jos University of Galați. The study explores the integration of market economy principles and organizational strategies into the parameters of artistic education. It emphasizes the importance of considering students both as clients and as inputs/outputs of the didactical approach. The article proposes six pillars for an effective marketing discourse in academic institutions: the connection between artistic education and the art market, the establishment of a commercial art gallery, the creation of an exhibition laboratory, the identification and marketing of student success stories, the development of an institutional brand, and the adaptation of content and student-centered approaches. The study also discusses the need for in-person interactions and the utilization of online platforms to enhance visibility and engagement. Furthermore, it highlights the significance of understanding students` interests and involving pre-university teachers in the promotional process. The article concludes by emphasizing the importance of an efficient marketing strategy to attract potential candidates and foster institutional growth in artistic education.http://eia.feaa.ugal.ro/images/eia/2023_2/Puscasu.pdfartistic educationmarketing strategystudent engagementinstitutional growth
spellingShingle Vincentziu PUSCASU
Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
artistic education
marketing strategy
student engagement
institutional growth
title Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
title_full Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
title_fullStr Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
title_full_unstemmed Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
title_short Strategies for Effective Marketing in Artistic Education: A Case Study for Promoting a Faculty of Arts
title_sort strategies for effective marketing in artistic education a case study for promoting a faculty of arts
topic artistic education
marketing strategy
student engagement
institutional growth
url http://eia.feaa.ugal.ro/images/eia/2023_2/Puscasu.pdf
work_keys_str_mv AT vincentziupuscasu strategiesforeffectivemarketinginartisticeducationacasestudyforpromotingafacultyofarts