MBA sudents' satisfaction and loyality: state vs. private universities in Turkey
The purpose of this paper is to explore the construct of student satisfaction and analyze its relationship with student loyalty in the context of state and private universities. A 45-item Turkish questionnaire adapted from literature, to which the authors added several items, was administered to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2013-12-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/165325 |