Direct marketing as a solution to unsafe retail shopping
Fear of crime has become an important issue, largely because of its perceived effects on people’s social behaviour. The purpose of this article is to focus on the impact of crime on South African consumers and on how the retail environment is influenced by the changes in social behaviour brought ab...
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| Format: | Article |
| Language: | English |
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University of the Free State
2002-06-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/766 |