Multimodal positive discourse analysis of national image publicity video
This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video. In contrast to original studies focusing mainly on language or text and image, this study considers three interrelated multimodal res...
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| Format: | Article |
| Language: | English |
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De Gruyter
2022-09-01
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| Series: | Language and Semiotic Studies |
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| Online Access: | https://doi.org/10.1515/lass-2022-2001 |