| Čoahkkáigeassu: | This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video. In contrast to original studies focusing mainly on language or text and image, this study considers three interrelated multimodal resources: sound, image, and language. Different modalities play different roles in national image construction, and they also collaborate with each other for a uniform purpose. Specific multimodal working mechanisms contribute to the construction of a positive national image. Multimodal resources are also signs in the sense of semiotics, which are perceived by different sense organs and take effect in producing vivid and impressive senses.
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