Automobile country of origin related associations in Lithuanian market
Automobile is a high-involvement product that typically requires significant buyer’s attention when purchased. It is typical that country of origin (COO) of a purchased car is considered among other product characteristics. hough COO concept is analysed for decades, many factors allow to explore th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2007-10-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | http://www.transport.vgtu.lt/upload/tif_zur/2007-3-urbonavicius_dikcius_casas.pdf |