Automobile country of origin related associations in Lithuanian market
Automobile is a high-involvement product that typically requires significant buyer’s attention when purchased. It is typical that country of origin (COO) of a purchased car is considered among other product characteristics. hough COO concept is analysed for decades, many factors allow to explore th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2007-10-01
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| Series: | Transport |
| Subjects: | |
| Online Access: | http://www.transport.vgtu.lt/upload/tif_zur/2007-3-urbonavicius_dikcius_casas.pdf |
| _version_ | 1819150639573237760 |
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| author | S. Urbonavičius V. Dikčius R. Časas |
| author_facet | S. Urbonavičius V. Dikčius R. Časas |
| author_sort | S. Urbonavičius |
| collection | DOAJ |
| description | Automobile is a high-involvement product that typically requires significant buyer’s attention when purchased. It is typical that country of origin (COO) of a purchased car is considered among other product characteristics. hough COO concept is analysed for decades, many factors allow to explore this issue again. First, globalization factors influence importance of COO. Second, products have certain specifics, and COO is not equally influencing buyers’ decisions in all cases. Third, countries have some stereotype images, which vary among different groups. And finally, buyers themselves are ‘products’ of certain historical and economic developments of their environment, which predetermine their beliefs and associations. Analysis of attitudes about automobile COO and related associations among Lithuanian middle-level managers represents specifics of a country that was fully exposed to products of the international automotive industry just for about a decade. |
| first_indexed | 2024-12-22T14:20:42Z |
| format | Article |
| id | doaj.art-1e6728d5401a4b91bc20979dbccb777a |
| institution | Directory Open Access Journal |
| issn | 1648-4142 1648-3480 |
| language | English |
| last_indexed | 2024-12-22T14:20:42Z |
| publishDate | 2007-10-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Transport |
| spelling | doaj.art-1e6728d5401a4b91bc20979dbccb777a2022-12-21T18:23:00ZengVilnius Gediminas Technical UniversityTransport1648-41421648-34802007-10-01223IaIfAutomobile country of origin related associations in Lithuanian marketS. UrbonavičiusV. DikčiusR. ČasasAutomobile is a high-involvement product that typically requires significant buyer’s attention when purchased. It is typical that country of origin (COO) of a purchased car is considered among other product characteristics. hough COO concept is analysed for decades, many factors allow to explore this issue again. First, globalization factors influence importance of COO. Second, products have certain specifics, and COO is not equally influencing buyers’ decisions in all cases. Third, countries have some stereotype images, which vary among different groups. And finally, buyers themselves are ‘products’ of certain historical and economic developments of their environment, which predetermine their beliefs and associations. Analysis of attitudes about automobile COO and related associations among Lithuanian middle-level managers represents specifics of a country that was fully exposed to products of the international automotive industry just for about a decade.http://www.transport.vgtu.lt/upload/tif_zur/2007-3-urbonavicius_dikcius_casas.pdfcountry of originautomobilescountry associations |
| spellingShingle | S. Urbonavičius V. Dikčius R. Časas Automobile country of origin related associations in Lithuanian market Transport country of origin automobiles country associations |
| title | Automobile country of origin related associations in Lithuanian market |
| title_full | Automobile country of origin related associations in Lithuanian market |
| title_fullStr | Automobile country of origin related associations in Lithuanian market |
| title_full_unstemmed | Automobile country of origin related associations in Lithuanian market |
| title_short | Automobile country of origin related associations in Lithuanian market |
| title_sort | automobile country of origin related associations in lithuanian market |
| topic | country of origin automobiles country associations |
| url | http://www.transport.vgtu.lt/upload/tif_zur/2007-3-urbonavicius_dikcius_casas.pdf |
| work_keys_str_mv | AT surbonavicius automobilecountryoforiginrelatedassociationsinlithuanianmarket AT vdikcius automobilecountryoforiginrelatedassociationsinlithuanianmarket AT rcasas automobilecountryoforiginrelatedassociationsinlithuanianmarket |