INTERNAL MARKETING STRATEGY IN A HIGHER EDUCATION INSTITUTION

INTERNAL MARKETING STRATEGY IN A HIGHER EDUCATION INSTITUTION

Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case st...

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Bibliographic Details
Main Authors: Aléssio Bessa Sarquis, Vilmar Gonçalves Tondolo, Rosana Portella Tondolo, Osvair Almeida Matos
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2017-02-01
Series:Revista Gestão Universitária na América Latina
Subjects:
Marketing interno
Estratégias de marketing interno
Educação superior
Online Access:https://periodicos.ufsc.br/index.php/gual/article/view/39907

Internet

https://periodicos.ufsc.br/index.php/gual/article/view/39907

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