Balancing Acts: Culture as Commodity Among Business Consultants
In this article the authors intend to analyze how the concept of culture is packaged, sold and delivered as a commodity. It is based on an ethnographic study of a Swedish consultancy in the field of cross-cultural communication and the relationship between the company and its clients. The clients we...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Linköping University Electronic Press
2013-09-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.3384/cu.2000.1525.135319 |