Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singulariti...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Confins
2018-07-01
|
| Series: | Confins |
| Subjects: | |
| Online Access: | https://journals.openedition.org/confins/14614 |