The Effect of E-commerce on People's Buying Interest in Traditional Markets
Background: Traditional markets are essential to many people for shopping and fulfilling their daily needs is necessary to study people’s purchase behavior, especially regarding purchase interest, in an era of increasingly advanced technological developments including e-commerce. Objective: Thi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Airlangga
2023-03-01
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Series: | TIJAB (The International Journal of Applied Business) |
Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/38914 |