The Effect of E-commerce on People's Buying Interest in Traditional Markets

Background: Traditional markets are essential to many people for shopping and fulfilling their daily needs is necessary to study people’s purchase behavior, especially regarding purchase interest, in an era of increasingly advanced technological developments including e-commerce.    Objective: Thi...

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Bibliographic Details
Main Authors: Nurazila, Decky Hendarsyah, Eryana
Format: Article
Language:English
Published: Universitas Airlangga 2023-03-01
Series:TIJAB (The International Journal of Applied Business)
Online Access:https://e-journal.unair.ac.id/TIJAB/article/view/38914