Meet-Ex : The Exploratory Study of Sustainable Business Strategy Model Initiation in Improving MSMEs Capability to Meet Consumer Expectations

Meet-Ex : The Exploratory Study of Sustainable Business Strategy Model Initiation in Improving MSMEs Capability to Meet Consumer Expectations

Objective: Consumers expect MSMEs to adopt sustainable strategies but realizing there is a gap between business sustainability practices and consumer expectations. This research aims to identifies sustainable business strategies to be integrated into business practices. Research Design & Methods...

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Bibliographic Details
Main Authors: Frendy Wibowo, Febrianur Ibnu Fitroh Sukono Putra, Izzudien, Sulastri
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2023-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
business strategy
capability
competitiveness
sustainability
Online Access:https://journal.unisnu.ac.id/jmer/issue/view/2023.6.04.1

Internet

https://journal.unisnu.ac.id/jmer/issue/view/2023.6.04.1

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