Advertising as a Persuasion Unconscious Process

Communication is a process of exchange and interaction between a group of individuals in which the individual is exposed to various processes of communication, leading the individual to change some of his behaviors and even his attitudes, or support his beliefs, which inquires about the factors behi...

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Bibliographic Details
Main Author: Sara Gaber
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2020-09-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_94532.html