Customer Personality Analysis for Churn Prediction Using Hybrid Ensemble Models and Class Balancing Techniques
Today’s businesses rely heavily on focused marketing to improve their chances of growing and keeping their consumer base. Internet behemoths like Google and Facebook have expanded their business models around targeted advertisements that support business growth. Customer personality ident...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10322869/ |