Communication effectiveness of WEB-technologies in marketing of research and educational services

It is offered results of the analysis of the communicative effectiveness in scientific and educational services marketing (e.x. WEB-system of the Department of marketing and management of innovative activity of Sumy State University). The received results can be used as a base of the plan of actions...

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Bibliographic Details
Main Authors: S.M. Illiashenko, Yu.S. Shypulina
Format: Article
Language:English
Published: Sumy State University 2012-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_69_78.pdf