Designing an Employer Brand Model in Small and Medium Industries Using Meta-Synthesis Method: Human Resource Productivity in Focus

The aim of this study was to design an employer brand model in small and medium industries in Iran. To this end, using Sandlowski and Barroso’s (2007) seven-step method of combining, related categories (dimensions), concepts (components) and codes (indicators) were extracted. The statistical populat...

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Bibliographic Details
Main Authors: Amir Laleh, Hosein Gharabiglo, Mojtaba Ramazani, Soleyman Iranzadeh
Format: Article
Language:fas
Published: Islamic Azad University, Tabriz Branch 2022-12-01
Series:مدیریت بهره وری
Subjects:
Online Access:https://jpm.tabriz.iau.ir/article_698140_59e681fecda20001394b0db455184fd3.pdf