A study on behaviors of purchasing life insurance in Vietnam

This research is conducted to examine the process from the intention to purchase life insur-ance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietna...

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Bibliographic Details
Main Authors: Thi Huong Mai, Thi Chinh Nguyen, Le Lam Vu, Van Hung Bui, Thi Thu Cuc Nguyen, Duc Tai Do
Format: Article
Language:English
Published: Growing Science 2020-01-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_11.pdf