Iranian Family Representation from the Perspective of Gender and Generational Relationships in TV Commercials

The research investigated the issue of TV ads in the context of cultural studies and from the critical- cultural perspective. This study has focused on the family in order to read culture among the advertisements, so family from both the gender and generational relations has been analyzed. The main...

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Bibliographic Details
Main Authors: Masoud Kousari, S. Ahmad Askari
Format: Article
Language:fas
Published: Iranian Institute for Social and Cultural Studies 2016-03-01
Series:Taḥqīqāt-i Farhangī-i Īrān
Subjects:
Online Access:http://www.jicr.ir/article_290_1fa3f4b7f7df0c9bc1cd8dd7c5cd2566.pdf