Understanding Anti-consumption through a Virtual Community of No-poo and Low-poo Adherents
Objective: this study aimed to understand how the processes of anti-consumption are configured in a community that brings together adherents of no-poo and lowpoo techniques. Method: characterized as a qualitative approach, netnographic data were collected, followed by semi-structured interviews with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2025-02-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | https://bar.anpad.org.br/index.php/bar/article/view/695 |