PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY
This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application. The type of research is explanatory research with a quantitative approach and use survey methods in data collection. This study involves 10...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2022-05-01
|
| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/6712 |