PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY

PERAN HARGA DAN PENAWARAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DENGAN MENGGUNAKAN PEMBAYARAN DIGITAL GOPAY

This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application. The type of research is explanatory research with a quantitative approach and use survey methods in data collection. This study involves 10...

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Bibliographic Details
Main Authors: Dewi Sri Woelandari Pantjolo Giningroem, Novita W Setyawati, Supriyanto Supriyanto
Format: Article
Language:English
Published: Universitas Nusa Cendana 2022-05-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/6712

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