Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability. In a country like Mexico, where the gender gap in the labor market remains a...
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| Format: | Article |
| Language: | English |
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Cogitatio
2022-02-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4640 |