Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable

Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable

The phenomenon of panic buying is essential to observe during the pandemic of COVID-19. Additionally, research on panic buying spans multiple studies fields and deserves more consistent scientific attention. This study examines the factors of panic buying behavior using the Theory of Maslow's H...

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Bibliographic Details
Main Authors: Desy Bariyyatul Qibtiyah, Basu Swastha Dharmmesta
Format: Article
Language:English
Published: Universitas Gadjah Mada 2024-09-01
Series:Gadjah Mada International Journal of Business
Subjects:
panic buying behavior, perceived severity, perceived scarcity, government intervention, customer satisfaction.
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/79834

Internet

https://jurnal.ugm.ac.id/gamaijb/article/view/79834

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