Influence of Pomegranate Appearance Attributes on Consumer Choice, and Identification of Barriers and Drivers for Consumption

Influence of Pomegranate Appearance Attributes on Consumer Choice, and Identification of Barriers and Drivers for Consumption

In a prepurchase situation, consumers base their choice decision on external fruit characteristics, from which they infer internal characteristics. This study investigates consumer preference for pomegranate appearance using a choice-based conjoint analysis with 320 participants. We created 27 image...

Full description

Bibliographic Details
Main Authors: Ana Pons-Gómez, Carlos Albert-Sidro, Julián Bartual, Ferrán Yuste, Cristina Besada
Format: Article
Language:English
Published: MDPI AG 2023-10-01
Series:Foods
Subjects:
skin colour
calyx shape
fruit shape
consumer
preferences
inconvenience
Online Access:https://www.mdpi.com/2304-8158/12/20/3803

Internet

https://www.mdpi.com/2304-8158/12/20/3803

Similar Items