Motivations and Challenges in Small Business Start-ups: A Glance at Vietnam’s Public Relations Industry
Purpose: This study focuses on entrepreneurship in Vietnam. It explores a founder's motivations, challenges, and growth strategies through concrete examples from public relations. Design/methodology/approach: This study adopts an inductive, grounded theory approach and collects data through a s...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2023-01-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | https://www.athensjournals.gr/business/2023-9-1-6-Le.pdf |