Makna Simbolik dalam Iklan Cerdas dan Target Perilaku Khalayak

This article aims to discuss the concept of smart advertising, especially with regard to the goals and effects of smart smart advertising to form the top of the mind of the audience. This research was conducted with library research (library research) with a descriptive analysis approach, namely col...

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Bibliographic Details
Main Author: Ferdinand Eskol Tiar Sirait
Format: Article
Language:Indonesian
Published: Universitas Medan Area 2021-01-01
Series:Perspektif: Jurnal Ilmu-ilmu Sosial
Subjects:
Online Access:http://ojs.uma.ac.id/index.php/perspektif/article/view/4145