Competitive Analysis among Multi-product Firms
We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulner...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2019-10-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol21/iss3/3/ |