How does quality experience affect customer’s repeat purchase? Evidence from a call center in the Philippines
Customer satisfaction management is expected to sustain firms and call centers by keeping customers. Adapting measures from the SERVQUAL model, the purpose of this research was to determine the factors contributing to the quality of customers’ experience with phone support, and their subsequent impa...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2021-06-01
|
| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.5044552 |