Principles of creative advertisement on commercial radio station “Radio 7”
The article describes the principles of creating advertisement on a commercial radio station “Radio 7”. Analyzes the effectiveness and impact on the listener, the potential consumer, the different means of expression language in spots. The radio uses all forms of advertising: information, games, mus...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4301 |