Personal Variables in Attitude toward Green Purchase Intention of Organic Products
The present research aims to determine whether environmental awareness, green self-identity, and subjective norms influence the attitudes of consumers who identify with environmental issues and have green purchasing intentions for organic products. The research was quantitative, correlational in sco...
Autors principals: | , |
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Format: | Article |
Idioma: | English |
Publicat: |
MDPI AG
2024-01-01
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Col·lecció: | Foods |
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Accés en línia: | https://www.mdpi.com/2304-8158/13/2/213 |