Harmonisation of small business management: customer-centric approach
Way of innovation to the consumer is often difficult for many reasons. One of the main the application of traditional management concepts where they do not work in small businesses. Together with the inability of innovators from science to bring their idea to the finished product state, which is in...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_217_229.pdf |