Harmonisation of small business management: customer-centric approach
Way of innovation to the consumer is often difficult for many reasons. One of the main the application of traditional management concepts where they do not work in small businesses. Together with the inability of innovators from science to bring their idea to the finished product state, which is in...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_217_229.pdf |
| _version_ | 1797329108597735424 |
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| author | O.L. Tolmachev |
| author_facet | O.L. Tolmachev |
| author_sort | O.L. Tolmachev |
| collection | DOAJ |
| description | Way of innovation to the consumer is often difficult for many reasons. One of the main the application of traditional management concepts where they do not work in small businesses. Together with the inability of innovators from science to bring their idea to the finished product state, which is in demand in the market, traditional concepts often lead to failure. The author of this article explores innovative approaches to the management of small businesses. Innovative approaches form the basis for making model continuously updated management decisions. The model takes into account the characteristics of small business and its capacity to innovate. |
| first_indexed | 2024-03-08T07:00:27Z |
| format | Article |
| id | doaj.art-1f0409a3d1e44279b04008c5cca6bb29 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:00:27Z |
| publishDate | 2012-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-1f0409a3d1e44279b04008c5cca6bb292024-02-03T05:51:34ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-12-0134217229Harmonisation of small business management: customer-centric approachO.L. TolmachevWay of innovation to the consumer is often difficult for many reasons. One of the main the application of traditional management concepts where they do not work in small businesses. Together with the inability of innovators from science to bring their idea to the finished product state, which is in demand in the market, traditional concepts often lead to failure. The author of this article explores innovative approaches to the management of small businesses. Innovative approaches form the basis for making model continuously updated management decisions. The model takes into account the characteristics of small business and its capacity to innovate.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_217_229.pdfsmall businessmodel of decision-makingconstantly updated range of solutionsenterprise environmentintegration of functionscontrolling function consumers |
| spellingShingle | O.L. Tolmachev Harmonisation of small business management: customer-centric approach Marketing i Menedžment Innovacij small business model of decision-making constantly updated range of solutions enterprise environment integration of functions controlling function consumers |
| title | Harmonisation of small business management: customer-centric approach |
| title_full | Harmonisation of small business management: customer-centric approach |
| title_fullStr | Harmonisation of small business management: customer-centric approach |
| title_full_unstemmed | Harmonisation of small business management: customer-centric approach |
| title_short | Harmonisation of small business management: customer-centric approach |
| title_sort | harmonisation of small business management customer centric approach |
| topic | small business model of decision-making constantly updated range of solutions enterprise environment integration of functions controlling function consumers |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_217_229.pdf |
| work_keys_str_mv | AT oltolmachev harmonisationofsmallbusinessmanagementcustomercentricapproach |