A Picture is Worth a Thousand Words: Consumer Perceptions of Agricultural Images

Individuals interpret agricultural images differently according to the direct or cultural meanings they associate with the image, as well as the perspective through which they view the image. In addition, perceptions of agricultural images are commonly influenced by stereotypes. As agricultural comm...

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Bibliographic Details
Main Authors: Joy N. Rumble, Christy Chiarelli, Avery Culbertson, Tracy A. Irani
Format: Article
Language:English
Published: Mississippi State University 2014-06-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:https://scholarsjunction.msstate.edu/jhse/vol2/iss2/4/