The Challenges of Market Research in China
This article analyses the challenges of current market research activities in China. A country that achieved remarkable economic development since the late 1970s and that is still continuing to grow.Firstly a picture of the market research industry in China is provided. Based on the history of marke...
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| Format: | Article |
| Language: | English |
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University of Žilina
2009-03-01
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| Series: | Communications |
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| Online Access: | https://komunikacie.uniza.sk/artkey/csl-200901-0012_the-challenges-of-market-research-in-china.php |