How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

How to evoke consumer approach intention toward VR stores? Sequential mediation through telepresence and experiential value

Abstract This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of virtual...

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Bibliographic Details
Main Authors: Ju Yeun Jang, Hee Jin Hur, Ho Jung Choo
Format: Article
Language:English
Published: SpringerOpen 2019-03-01
Series:Fashion and Textiles
Subjects:
Immersive virtual reality
Virtual reality store
Vividness
Interactivity
Telepresence
Experiential shopping value
Online Access:http://link.springer.com/article/10.1186/s40691-018-0166-9

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http://link.springer.com/article/10.1186/s40691-018-0166-9

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