Information seeking behaviour and purchasing decision: case study in digital cameras
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that r...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Alliance for Innovation (EAI)
2015-05-01
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| Series: | EAI Endorsed Transactions on Industrial Networks and Intelligent Systems |
| Subjects: | |
| Online Access: | https://publications.eai.eu/index.php/inis/article/view/481 |