Information seeking behaviour and purchasing decision: case study in digital cameras
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that r...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Alliance for Innovation (EAI)
2015-05-01
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| Series: | EAI Endorsed Transactions on Industrial Networks and Intelligent Systems |
| Subjects: | |
| Online Access: | https://publications.eai.eu/index.php/inis/article/view/481 |
| _version_ | 1818278585823133696 |
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| author | Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan |
| author_facet | Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan |
| author_sort | Agnes W.Y. Chan |
| collection | DOAJ |
| description |
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.
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| first_indexed | 2024-12-12T23:19:47Z |
| format | Article |
| id | doaj.art-1f31e4efc1ee497c9afb0e028dbd4288 |
| institution | Directory Open Access Journal |
| issn | 2410-0218 |
| language | English |
| last_indexed | 2024-12-12T23:19:47Z |
| publishDate | 2015-05-01 |
| publisher | European Alliance for Innovation (EAI) |
| record_format | Article |
| series | EAI Endorsed Transactions on Industrial Networks and Intelligent Systems |
| spelling | doaj.art-1f31e4efc1ee497c9afb0e028dbd42882022-12-22T00:08:18ZengEuropean Alliance for Innovation (EAI)EAI Endorsed Transactions on Industrial Networks and Intelligent Systems2410-02182015-05-0123 Information seeking behaviour and purchasing decision: case study in digital camerasAgnes W.Y. Chan0Eddie H.T. Ko1Eric M.Y. Ho2Dickson K.W. Chiu3Elza Y.L. Chan4University of Hong Kong University of Hong Kong University of Hong Kong University of Hong Kong University of Hong Kong This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries. https://publications.eai.eu/index.php/inis/article/view/481information seeking behaviourdigital cameracase study |
| spellingShingle | Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan Information seeking behaviour and purchasing decision: case study in digital cameras EAI Endorsed Transactions on Industrial Networks and Intelligent Systems information seeking behaviour digital camera case study |
| title | Information seeking behaviour and purchasing decision: case study in digital cameras |
| title_full | Information seeking behaviour and purchasing decision: case study in digital cameras |
| title_fullStr | Information seeking behaviour and purchasing decision: case study in digital cameras |
| title_full_unstemmed | Information seeking behaviour and purchasing decision: case study in digital cameras |
| title_short | Information seeking behaviour and purchasing decision: case study in digital cameras |
| title_sort | information seeking behaviour and purchasing decision case study in digital cameras |
| topic | information seeking behaviour digital camera case study |
| url | https://publications.eai.eu/index.php/inis/article/view/481 |
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